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Her Story A marketing agency by women, for women. We empower women business owners to grow their business and themselves

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Jan 29

We can’t wait for @swinglytoys to launch! Repost from @swinglytoys
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We are excited to announce that we are officially ONE week away from our Kickstarter launch 🚀! Mark your calendars for Thursday, February 4th ❤️. Stay tuned for more updates ✨.

Dec 22

Even in 2020, business planning can be fun. You just need to have the right biz partner... I found that in @treacle_77 🤣🤣 Big things to come from @forherstory @sakura_coaching and more... we can’t wait! 📷 @melissamoranphoto

Nov 20

When we are communicating about our product...in advertising, in social, or our website - Do we know who we are talking to? Really? Marketing is a story and to tell our story well, it's important we know who we are telling our story to... intimately. Here are 3 simple tips to defining our customer: 1. Get to KNOW them
2. Seek to UNDERSTAND them
3. Know your USER & SHOPPER By focusing on our customers first, we can better talk about our products. Let's invite them into the story. Our customer should feel like "they so get me" & "they understand me." So let's take the time to know WHO we are talking TO - not just what we are talking about. #forherstory #femaleinbusiness #communityovercompetition #growingyourbusiness #yourbrand #womeninmarketing #brandstrategy #marketingconsultant #marketingadvice #womenentrepreneur

Nov 16

Who do you think you are talking to?. Do you have a great product or service, but find it challenging to create a marketing message or communication that resonates? When crafting your message, it's important to start with a very simple question, who are you talking to? By spending time to deeply understand your customer, you can create messaging that inspires them. The better we define our customer, the clearer our message will be. If we try to speak to "everyone and anyone", we risk creating a vanilla message that speaks to no one. Here are some questions to consider: 1. What is their demographic? Things like Age, Gender, Life Stage, Geography ...but let's go further 2. What are they feeling when they are considering the product or service you sell? What mindset are they in? 3. What problem are they facing? How can your product or service help them? TIP: When reading your marketing message, you want your potential customer to walk away and say "Wow, they really get me! They understand my problem and can help me solve it." BONUS TIP: Use your customers' language and words - don't get too technical or talk like an insider. Keep it simple! Be on the look out this week for more tips on how to bring this to life. We will provide some additional tips, worksheets, and celebrate female founders who deeply understand their customers and how their messaging reflects this. #forherstory #femaleinbusiness #communityovercompetition #growingyourbusiness #yourbrand #womeninmarketing #brandstrategy #marketingconsultant #marketingadvice #womenentrepreneur

Nov 3

Today's message is simple. VOTE. There is plenty of time to get out there and ensure your voice is heard. Not sure where your polling location is? Check out this site https://www.vote.org/polling-place-locator/ Many states are offering free transportation to voting locations - which is awesome! Every voice matters, every vote counts.

Oct 13

Today we celebrate female founder Melissa Moran. She is an amazing example of seeing a problem, finding a way to solve it, and turning her passion into the creation of @swinglytoys. Melissa recently launched Swingly Toys. As she embarked upon this journey we call entrepreneurship, she knew she needed a clear message and her one-liner is fantastic. Let’s break it down shall we?
. The problem:
Kids feel bored or unmotivated when staying indoors . How @swinglytoys helps solve it:
Swingly is here to help parents with toys designed to bring the creativity back and engage their kids .
The result:
Kids have toys that inspire their creativity and imagination .
Putting it all together: The one-liner Kids feel bored or unmotivated when staying indoors. Swingly is here to help parents bring the creativity back and engage their kids with toys that inspire their creativity and imagination. Melissa used this exercise and created a clear, succinct tag-line to help parents understand exactly what her business does. “Swingly Toys - Toys that inspire creative indoor play” 👏👏 Bravo! Be sure to give @swinglytoys a follow, her space-saving doorway playhouses will have your kids inspired! Our fave is the 🌮 stand! #tacotuesday anyone? #forherstory #femaleinbusiness #femalefounders #womenentrepreneur #communityovercompetition

Oct 8

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Sep 28

Aug 11

If you’ve had a chance to listen to @thecelebratedlifepodcast, we talked about the power of crafting a personal mission. It can help us know how to respond in a crisis versus react. Be sure to take a listen and if you want a guide to help you craft your very own personal mission, DM me!

Aug 10

Such a fun convo with Ashley and Meagan @thecelebratedlifepodcast. Take a listen wherever you get your podcasts, you will love these ladies!
(Link in bio)

Jun 2

Instagram post 17861064277908055

Apr 27

Join me for the Bright Mornings Tour at Nexus Co-Work in Charlotte, NC (virtually) this Wednesday, April 29th at 9am for a LIVE discussion with author/CEO Jess Ekstrom. She will share why she believes Optimism is the New Grit and together we will help you walk away with your very own personal mission statement! Your $20 ticket will include her new book Chasing the Brightside, delivered directly to your doorstep. A % of proceeds provide meals to local healthcare workers in the Charlotte, NC community. Be sure to secure your spot today!
(link in bio) #charlottenc #matthewsnc #entrepreneurs #nc #charlotte #entrepreneurs #entrepreneurlife #entrepreneurialjourney #entrepreneurspirit #entrepreneurship #entrepreneurtips #coworkingspace #charlottecoworkingspace #coworking

Apr 25

So excited to start my morning #chasingthebrightside @jess_ekstrom has put together a truly inspiring virtual conference!

Apr 21

Hey Friends! I know for many of us budgets are tight, but I truly believe disruption and crisis are NOT the time to stop investing in our teams or our own personal development. We need those “nuggets” of learning and optimism now...more than ever!
@jess_ekstrom has put a virtual conference together for just that! AND her approach to the conference is to ensure EVERYONE can attend! How?
#1 it’s watch at your own pace, So attend on YOUR schedule.
#2 it’s pay what you can, which is so generous!(link in bio) I am honored to be a part of it, discussing how we can Write our Future Story by investing time to develop our very own personal mission statement.
I would love for you to join me at this event. It has an awesome list of speakers and content. I’m confident you will walk away grateful for the time spent on your personal development. If you lead a team or are a business owner, I highly recommend you schedule some time to watch together... great for team building and lunch & learns.
If you register by TOMORROW April 22nd, you get a copy of Jess’s book Chasing the Brightside! (Link in bio)

Mar 21

No matter what the distance, friends stay close 😊🤗

Mar 20

This is so good. “Go love intentionally...” Repost from @lecrae
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“Do not be dismayed at the brokenness of this world. All things break. And all things can be mended. Not with time, as they say, but with intention. So go. Love intentionally, extravagantly, unconditionally. The broken world waits in darkness for the light that is you.” - Knost_ When people living on the street don’t have the means...we should step in to wash their hands.
#Setmefree #corona (my man did get a meal btw.)_ This is not the end. #Restoration is coming.

Mar 8

There are so many amazing women to celebrate on #internationalwomensday2020 and for me it’s an easy choice... there is no one who has inspired me more than my mom. She’s strong, caring and an incredible example of serving others. 🤗👏👏🤗

Feb 25

I am so looking forward to @jessekstrom Brightside Conference March 21st and 22nd. It's going to be an incredible time to make friends, explore our passions and have some fun! I'm honored to be speaking at the event. During our time we will explore 2 things: 1. How do you respond when the unexpected happens? 2. How creating a personal mission statement can help you live out the story you want to tell.
Looking forward to seeing you there!
Register at https://jessekstrom.com/the-bright-side-conference/

Feb 6

The Her Story Retreat was created FOR you. Our goal is to help you grow your business and to grow personally. We look forward to building community & connection in the beautiful setting of @seabrookwa.
Be sure to register today! Link in bio
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#entrepreneur #femaleentrepreneur #pursueyourpassion #forherstory #femalefounders #femaleinbusiness

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